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Building 9Ruby: The Technical Stack

Next.js, Supabase, Vercel, Claude - a complete walkthrough of our architecture and why each piece matters.

Mar 2026 12 min readUpdated 2026-05-22
Platform leverage Stack Next.js Supabase Vercel
9Ruby Blog

System focus

Automation Stack

TL;DR

01

The stack is optimized for speed of iteration, deployment reliability, and AI-native workflows.

02

Shared infrastructure matters more when products, services, and content systems all talk to each other.

03

Architecture choices should reduce decision friction for every new launch.

Overview

Engineering at 9Ruby is driven by reuse, speed, and clean operational boundaries. We design systems so new launches, tools, and product surfaces can plug into an existing foundation instead of starting over every time.

That is why our engineering writing focuses on stack decisions, deployment strategy, reusable patterns, and the internal architecture behind the public experience.

Key ideas

Idea 01

The stack is optimized for speed of iteration, deployment reliability, and AI-native workflows.

Idea 02

Shared infrastructure matters more when products, services, and content systems all talk to each other.

Idea 03

Architecture choices should reduce decision friction for every new launch.

Automation map

Best for

AI websitestool directoriesautomation products

Stack pieces

Next.jsSupabaseVercelAI APIsserver routes

Why it matters

How we build

This article is part of the broader 9Ruby operating model: connect strategy, execution, and discoverability so each new product, service, and content release strengthens the whole system instead of living in isolation.

Implementation checklist

STEP 01

Keep marketing pages, tools, and lead capture routes in one deployable surface.

STEP 02

Use shared data files for repeatable catalogs and SEO-driven pages.

STEP 03

Add telemetry before adding more automation complexity.

STEP 04

Keep each service page connected to a tool, article, and conversion path.

FAQ

Who should use this AI automation stack approach?

It is strongest for small teams, agencies, and service businesses that already get some traffic or leads but lose time to manual follow-up, reporting, or repeated content operations.

How do you measure whether the platform leverage work is paying off?

Track the operational metric first, then the revenue metric: response time, qualified lead rate, booked calls, conversion rate, and the number of manual steps removed from the workflow.

Revenue entry point

$49 AI + WEBSITE AUDIT

A fast, practical audit for founders and local businesses that want more leads, better pages, and useful automation without starting with a large project.

24-48h
Delivery target
3 fixes
Minimum quick wins
Useful or refund
Simple guarantee
  • Website and offer clarity audit
  • SEO + conversion fixes ranked by impact
  • AI agent / automation opportunity map
  • 3 fast changes you can apply immediately
  • Upgrade path into a build sprint if you want us to implement

After payment, send your website URL and goal through the contact page. If the audit shows a clear build opportunity, we can turn it into a $499-$999 implementation sprint or a managed monthly system.